Ethical Factories - Moral Compliance

As we navigate & survive this pandemic, we are spending a lot of time finding the best factories in India and are only working with partners who understand our stance on quality as well as our moral compliance. Each factory is given a compliance audit to evaluate factors like fair wages, reasonable hours, environment check, treatment of workers, social distancing, hygiene, providing masks to employees etc.

Exceptional Quality - Designed to Last

We want you to wear our pieces for years, even decades, to come which is why we take the major trends and add the freshest spin in terms of style and and colours, source the finest materials and factories for our timeless products. We sweat out the details - We check the straightness of a stitch. We freak on a misplaced button. We don’t settle for ‘ok’. Our job is to satisfy you and we’re only satisfied if you are.

Honest Pricing - Our price vs Traditional retail markup

Premium clothing does not come cheap. Having said that, we do not want to burn a hole in our customers  pockets. Hence, we believe in radical  transparency and disclose a graph  comparing our prices vs traditional  retail markup.